William (Bill) S. Harley and the Davidson brothers Arthur, Walter and William built 1903 in a small store in Milwaukee their first 3 motorcycles and founded the joint company in 1907. With that Harley-Davidson is the fifth oldest motorcycle brand in the world who still produces motorcycles - to Husqvarna, Royal Enfield, Triumph and American Motorcycles (AMC). These four brands have in contrast to Harley-Davidson greater discontinuities in their corporate history. They were sometimes completely disappeared from the market, and today, as opposed to Harley-Davidson they only have the original brand names.